Ms. Ludivinia “Ludy” Avendaño’s more than three decades of service to various leading companies is testament to her being an outstanding asset to the Chemical Industry as a whole. In a span of 36 years in the industry – from the laboratory to Quality Assurance to Business Process Management, inside and outside the country – she continuously apply the fundamentals and basic technical concepts of Chemistry learned from her alma mater. These technical concepts do not include the likes of “particle in a box “ theories , hard core laboratory researches, nor sophisticated chemical reactions, but rather, the unpretentious applications of Chemistry used in the industry such as materials and product specification testing applying the proper laboratory tools and techniques, correct Sampling, Quality Control and Quality Assurance, Quality Systems, Process Control, Productivity, Efficiency, Effectiveness, Leadership and Management, which she has adhered to consistently using the discipline and determination learned while doing the unknowns in her Quantitative Chemistry days in UP among so many lectures and laboratory works in the life of a Chemistry student.
Ms. Ludivinia “Ludy” Avendaño is currently, the Quality and Process Manager, Region Quality Assurance of Zuellig Pharma Asia Pacific, responsible for providing leadership and direction to its QA Function to deliver measurable improvements utilizing continuous improvement strategies, to drive harmonization of standard operational and quality-related processes and to develop appropriate actions to reduce variations and eliminate wastes.
Before Zuellig, she honed her skills as a chemist and a leader from her experiences in UP Diliman, San Miguel Corporation, Coca-Cola Bottlers Philippines, and Coca Cola Bottlers Investment Group. She held various company leadership positions exhibiting excellence in carrying out her duties and constantly producing exemplary output for the company. She does not shy away from responsibilities whether chemistry related tasks or not as she sees them as challenges. She believes that “the world is open for us to embrace; be ready to take over. Yes, it will not be easy but we Chemists are ahead of the League”.
Rising from the ranks, Ludy started as a water laboratory chemist in one of the SMC Breweries. She later moved to Production as an Asst. Brew Master supervising the Brewing Operations. She was transferred back to QA Function as a Plant QA Manager then moved up to various QA leadership positions until her appointment as Beverage QA Manager of SMC Corporate Technical Services Directorate where she retired after 20 years of service. In Coca-Cola Bottlers Philippines Inc. (CCBPI), she worked as the Senior Asst. Vice-President and Quality Assurance Director responsible for the Quality Assurance programs of the integrated Carbonated and Non-carbonated Beverages Operations. Ms. Avendaño moved to Zuellig Pharma Asia Pacific in 2015.
Ms. Avendaño is one of the Board of Directors of the Integrated Chemists of the Philippines (ICP). She made valuable contributions in assisting the Board of Chemistry draft the Implementing Rules and Regulations (IRR) for the Chemistry Profession Act (New Chemistry Law).
Ludy is a mother to two daughters and a son; a wife to a very supportive loving husband; a sister and a daughter; a niece and a sister-in-law; and takes pride in being a mentor and a friend.